Chinese Fashion (Yue San)

From walkway to street fashion, China's fashion sense has grown and changed dramatically in the last decade.  From post Mao era to current day China, there has been many influences on Chinese fashion.

Chinese adolescents want to be more individualized, stand out, and have their own fashion sense rather than blend in with the crowd.  This has given rise to two of many types of Chinese street fashion today. They are called the "Xiao Qinxin" style and "Zhong Kouwei" style.  "Xiao Qinxin" stands for "little freshness" and was used to describe a kind of indie pop music genre. Now it is used to describe fashion, movies, photography and objects.  This type of fashion features light colors, canvas shoes, along with cotton and linen material, and images with vintage effects.  "Xiao Qinxin" style represents a fresh and angelic type of fashion in comparison to "Zhong Kouwei." Zhong Kouwei stands for "heavy flavor" and was first used to describe food with heavy flavors such as salt, garlic, pepper, curry etc.  This developed into the fashion now described in books, manga, and movies.  "Zhong Kouwei" also represents anything that stimulates the senses occasionally with violence, sexuality, or blood. This type of fashion features dark bold colors, rivets, metal, black and white and angry poses. It also can be used to describe fashion that ties along with the themes of dramatic, sexy, and evil.